by Valerie McTavish | Sep 16, 2022
Marketing Lessons From Blowing Bubbles I had my first marketing job in the 80s. A lot has changed but there are some things we did back then that we still do today in video marketing and digital marketing. 🗓️ In this video, I share my experience on a guerilla...
by Valerie McTavish | Sep 2, 2022
Being Too Vulnerable in Videos? Feeling vulnerable? Does that make it time for a video? This has been a long-contested question – should you show your vulnerability in your videos? 🤔 👧 A client of mine asked me about this because she was feeling vulnerable and...
by Valerie McTavish | Aug 25, 2022
Alternatives to Teleprompters for Video Should I use a teleprompter? Is a teleprompter a good idea? What’s the alternative to a teleprompter? 🤔I get asked these questions all the time by the female entrepreneurs that I work with. 🎯First, let’s cover some...
by Valerie McTavish | Aug 18, 2022
HOW TO CREATE A CONTENT CALENDAR If you want your video marketing to be effective, you need it to be consistent. One of the best ways to stay consistent is to use a video content calendar. 🗓️ 👧Many of the female entrepreneurs I meet know this but they either...
by Valerie McTavish | Aug 8, 2022
Can’t Think of Anything to Say in Your Videos? 🙋♀️ Hey fellow female entrepreneurs, does this ever happen to you? You’re planning on doing a video, you have it perfectly clear in your head but then when it comes time to write a script… crickets. Or,...
by Valerie McTavish | Aug 3, 2022
Why Entrepreneurs Need to be Adventurous 📌IN MY OPINION: You can’t be an entrepreneur if you don’t have an adventurous spirit. Don’t agree? Hit play and give me a few minutes to explain why I think this is absolutely true. ✅ I mean think about it,...
by Valerie McTavish | Jul 29, 2022
Are You Too Pushy in Videos? I see and hear it all the time. Entrepreneurs get so excited about their business that they create videos about their services, their offers, their process, their background… and all of this is great except they are forgetting one...
by Valerie McTavish | Jul 22, 2022
The Authentic Video Paradox It’s a real paradox – trying to be authentic on video. If you’re being authentic, you shouldn’t have to try, right? But so many of the female entrepreneurs I meet struggle with this very thing in video marketing. 🤯...
by Valerie McTavish | Jul 14, 2022
Fear of the Invisible Audience *Recording of Facebook Live* Does looking at the camera lens freak you out? Does your invisible audience in creating video unnerve you? 😱 I hear this all the time! I especially hear it from people who are used to seeing the people...
by Valerie McTavish | Jul 1, 2022
Do You Ask This Question Every Video? If you want your videos to be effective in increasing your brand awareness, getting engagement, and boosting your know-like-and-trust factor, there is one KEY question you should be asking every video. 🔑 In this video, I share...
