Valerie McTavish

Content Marketing Consulting & Masterminds

I love that you’re here!

I help ambitious female entrepreneurs confidently design and implement content marketing strategies so they can grow their online business without all of the overwhelm and overwork!

Ready to get started? Great!

Let’s connect and see if we’re a fit.

Content Marketing Strategy

Custom, Effective & Targeted Content Marketing Strategy

Here’s the real secret behind this common digital marketing experience…

One size does not fit all.

I get it, you want an easy solution that’s proven to work. Maybe you even bought into a formula or a template strategy.

Newsflash: your strategy needs to be as unique as your business. Nobody else is doing what you do in the way you do it, right? So, why would someone else’s strategy work for you?

The solution to all of your marketing woes is not ‘work harder and try everything’. It’s not to create more content, be on more social media platforms, and offer more opt-ins. It’s to put your energy to work in the right place with effective and targeted activities that get results.

With the right strategy and the confidence and support to pull it of, content marketing can be effective and executable without having to hire a team.

My mission is to help female entrepreneurs develop their own custom content strategy and have the confidence to execute it effectively. 

Unsure. Powerless. Overwhelmed.

If you’re an entrepreneur who’s attempted any kind of content marketing in the past, you’re probably familiar with these emotions.

Here’s what I hear all the time, ‘I have no idea where to start or where to put my energy,’ ‘I’ve tried everything and nothing works,’ and the most common, ‘I start and stop because I just can’t keep up.’ Sound familiar?

There are a million ways to market your business but if you’re a solopreneur or a small business owner, chances are you don’t have the manpower or budget to have a shotgun approach and try them all. 

You know you need to market yourself online. You feel like you should be doing more content (or better content) but at the end of the day, it’s one of those things on your to-do list that never gets checked off. And, when you do manage to pull some content off, you’re filled with dread that you’ve gotten it all wrong.

If you’re thinking that I must be psychic, I can assure you I’m not. Here’s how I know this is your experience – it’s what so many entrepreneurs and small business owners go through.

You are not alone.

Experience, Expertise, and Ongoing Education

valerie mctavish video marketing expert

I’ve been creating digital content and working with entrepreneurs and small businesses on their marketing strategies for over 12 years. Prior to that, I worked in broadcasting, print media, film production, advertising, corporate communication, and small business management. I’ve spent 3 decades helping people engage an audience and build a connection. In all of my years of experience, I learned that every story needs to be told its own unique way. And, that every business needs to develop it’s core message if it wants to create a sustainable and significant connection to it’s customers and fans. 

Content marketing gives us the opportunity to connect in a way that traditional media and advertising just can’t. It’s my absolute passion to work with female entrepreneurs and business owners to discover their own secret sauce for making that connection. As a content marketing strategy coach, I use a combination of tried-and-true techniques, observations of industry quirks, and the company’s unique aptitudes, to help owners develop and execute a custom content strategy that will grow their reach and increase the speed and ease of sales.

I love to learn. This is essential in digital marketing because things are constantly changing! I track the trends, scrutinize the latest approaches, and stay connected with content marketing’s biggest brains so that my clients don’t have to.

Some of My Fabulous Clients

Let’s Get to Work

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3 Hour Strategy Session

This 3 hour strategy session is perfect for an entrepreneur or business owner with an existing strategy that needs tweaking. In this 3 hour session we will:

  • Assess your current strategy
  • Look at leaders in your industry
  • Find the efficiencies in your strategies and optimize them
  • Find the deficiencies in your strategy and eliminate or improve them
  • Look for new opportunities and create new campaigns or strategies to take advantage of them

By the end of this monster session you will have a refreshed strategy and be hyper-focused on your next steps. Clients who purchase this package qualify for the reduced adhoc rate and also maintain email access to me for 3 months after the session.

Monthly 1:1 Coaching

I call this the Fast Track Program because we’re going to go from idle to lift-off really fast. We will meet once a week starting where you are and ending when you’re confidently executing your strategy. Whether you’ve never done any marketing or you just need a little but of a strategy tune-up this approach is all about fast traction. In our meetings we will:

  • Assess your business digital activities (if any)
  • Determine what’s working and what’s not
  • Look at industry leaders
  • Create a robust content marketing strategy.
  • Ensure strategy is in line with business strategy and core values
  • Commence execution of strategy
  • Assess effectiveness and tweak as needed
  • Stay on track with tough-love accountability

By the Hour

Sometimes all you need is someone to answer all of your questions or to give you a second opinion on a campaign or strategy. There are two options in working with me by the hour.

  • Adhoc – book time with me on an as needed basis, 1 hour minimum
  • Retainer – commit to working with me a minimum of 4 hours per month

We can cover a lot in an hour one on one but if what you’re really looking for is some support, you might consider one of my Wayfinder Mastermind groups.  My masterminds are about sharing knowledge, support, and providing accountability. New groups start periodically and are by invitation only. Add your name to the waitlist to be notified about the next one or contact me to see if one is starting soon.

Take Action, Get Traction

Are you ready to leave the frustrating, ineffective, overwhelming world of shotgun digital marketing? It’s time to go custom with a precise and effective strategy crafted specifically to get you the audience and customers you’re searching for.

Oh-uh. You’ve made it to the bottom without clicking…

I get it. As confusing as navigating digital marketing can be, selecting someone to work with can be equally challenging. Let’s find out if we’re a fit for each other. Take advantage of my free 30-minute strategy session. We’ll jump on Zoom or the phone and chat about what you’re looking for, what your challenges are, and I’ll share some gratis digital marketing gold. You can take it to the bank or you can sign up for more. Your choice. No obligations. And, if I don’t think I can help you, then I’ll tell you, straight up. I’m all about success – mine and yours – so if I don’t think that’s in the cards, I won’t waste my time or your money. Deal?

Jump over to my calendar to book your strategy call today.