The Importance of Captioning Video

Your Videos are Not Working Because Nobody's Listening How often do you scroll your social media feeds and LOOK at a video and NOT unmute? A lot, right? It's a pretty common practice. In fact, Verizon Media and Publicis released a survey that showed that 92% of US...

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What to do When You Hate Video Editing

3 Really Simple Video Editing Hacks "I hate editing video and it stops me from doing video marketing." This is a sentiment that an entrepreneur shared with me recently. She was convinced that her lack of editing skills was a good reason to not be doing video...

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Where Do I Look When Creating Videos?

 Eye Contact Tips to Increase Video Engagement One of the first things you have to get over when creating videos is the awkwardness of looking at the camera. This can be especially tricky if you're using a front-facing smartphone video camera because your instinct is...

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How Long Should My Marketing Videos Be?

How to Determine the Perfect Length for Social Media Videos There are a lot of opinions out there about the perfect length of a social media video and a marketing video. Facebook will tell you to keep it to under 15 seconds. What?! Can you really communicate mad value...

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