Valerie McTavish
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Fear of Judgment Getting in Your Way of Doing Video? Watch This

Fear of Judgment Getting in Your Way of Doing Video? Watch This

by Valerie McTavish

Where the Fear of Judgment Comes From and How to Crush It I get it. I really do. And before we go any further I want to say that the fear of judgment is real and you're not broken if you find it getting in your way. But, that doesn't mean you have to let the fear of...

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Unlocking the Secret to Effective Video Marketing: How to Identify Your Ideal Customer

Unlocking the Secret to Effective Video Marketing: How to Identify Your Ideal Customer

by Valerie McTavish

This Visualization Technique Reveals Valuable Secrets about Your Ideal Customer! If you're an entrepreneur trying to make it in today's crowded marketplace, you know that video marketing is a must. But here's the thing - if you don't know who you're talking to, your...

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How to Make Your Content More Effective with this Proven Storytelling Technique

How to Make Your Content More Effective with this Proven Storytelling Technique

by Valerie McTavish

How to Make Your Video & Podcast Content More Effective What if you could master a powerful technique that would keep your audience engaged with your content and watching/reading/listening all the way to the end? If you're creating content, then it's essential to...

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How to Use AI in Video Creation (Without Compromising Your Brand or Integrity)

How to Use AI in Video Creation (Without Compromising Your Brand or Integrity)

by Valerie McTavish

A Guide to the Best and Worst AI Tools for Video Marketing 😳I've been using AI in my video creation process for a while now and let me tell you, it's a game changer. In this video, I share how to use AI to create videos and how NOT to use it (if you value your...

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Vulnerability in Videos Can be Beneficial or Destructive to Your Brand

Vulnerability in Videos Can be Beneficial or Destructive to Your Brand

by Valerie McTavish

Are You Adding Emotion or Manipulating? We've all seen videos that move us. In fact, if you try, I bet you can picture one right now. Maybe it made you laugh, cry or it got you angry. Or, it could have surprised you, scared you, or even made you feel anxious. You can...

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3 Ways to Get Over Imposter Syndrome and Get Confident on Video

3 Ways to Get Over Imposter Syndrome and Get Confident on Video

by Valerie McTavish

Obliterate Imposter Syndrome Imposter Syndrome is Real! 🤔 You know that feeling? The one where you feel like a fraud? You question if you have any business being in business let alone making videos about what you know. 😱 Yeah, if you're an entrepreneur then you know...

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What Does Blowing Bubbles Have to Do With Digital Marketing?

What Does Blowing Bubbles Have to Do With Digital Marketing?

by Valerie McTavish

Marketing Lessons From Blowing Bubbles I had my first marketing job in the 80s. A lot has changed but there are some things we did back then that we still do today in video marketing and digital marketing. 🗓️ In this video, I share my experience on a guerilla...

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Should You Be Vulnerable in Your Videos? Ask these 3 Questions

Should You Be Vulnerable in Your Videos? Ask these 3 Questions

by Valerie McTavish

Being Too Vulnerable in Videos? Feeling vulnerable? Does that make it time for a video? This has been a long-contested question - should you show your vulnerability in your videos? 🤔 👧 A client of mine asked me about this because she was feeling vulnerable and that...

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What’s the Alternative to using a Teleprompter for Videos?

What’s the Alternative to using a Teleprompter for Videos?

by Valerie McTavish

Alternatives to Teleprompters for Video Should I use a teleprompter? Is a teleprompter a good idea? What's the alternative to a teleprompter? 🤔I get asked these questions all the time by the female entrepreneurs that I work with. 🎯First, let's cover some basics. A...

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