A Guide to the Best and Worst AI Tools for Video Marketing
😳I’ve been using AI in my video creation process for a while now and let me tell you, it’s a game changer. In this video, I share how to use AI to create videos and how NOT to use it (if you value your authenticity, client relationships, authority, brand, integrity,…)
🤚But before we dive in, let’s make sure we’re on the same page. AI, or artificial intelligence, is basically a computer system that can mimic human intelligence in doing various tasks online.
AI can literally help you at every step of the video creation process. Including:
Ideation (Video Idea Generation)
You know how much of a struggle it can be to come up with new video ideas, right? Well, AI can help with that. You can use a tool like Chat GPT to give you a list of potential topics. Just make sure to be specific with your query to avoid generic ideas.
You heard that right, AI can now write scripts for you. I’ve been testing a few different tools and while they do have limitations, like the length of the script, you can work around it by getting AI to write different parts of the script, like the intro, body, and call to action. I still think it’s important to follow a structure so AI or not, I hope you’ve already taken advantage of my Video Scripts Made Simple program – it won’t write scripts for you but it will teach you what an effective script reads like so you know how to fix whatever AI is pumping out!
You have a few options here. You can use a tool like Revoicer to generate a voiceover for you (you can even tell them when to pause or emphasize a word – scary). You can even use an AI presenter (their lips almost match what’s being said). And you can pop your script into a video creator and let it generate a video using stock images and motion graphics.
Post Production (AI Captioning & Editing)
There are lots of ways for AI to help you out here (like, tons of online video-generating platforms – too many to list) but I personally use AI to transcribe and caption my videos. I like Kapwing for this because I can also do a bit of editing too.
You can even use AI to schedule your video, create social media posts, or repurpose your videos.
AI can help you with analyzing your video’s data. You can use it to see how your video is performing, what people are loving, and when they’re losing interest. It can also help inform your strategy and help you optimize. I use TubeBuddy and I’ve heard that VidIQ is also good.
👟Every step of the way, from ideation to analyzing data, AI can be used to enhance your video creation process. By now it’s probably sounding like a dream team – AI doing all the heavy lifting while you sit back and relax. But before you jump on the AI bandwagon, let’s talk about some of the downsides to using AI for video creation.
Number ONE – and the most important – AI is missing something very important. YOU!
👧AI can handle all the technical aspects of video creation but it can’t replace the personal touch that only you can bring. See, when you’re not involved in the video creation process, it’s hard for your videos to build trust and create a connection with your audience.
👪And that’s what video does best – building relationships.
🤔So, should you be using AI for your video creation? The answer is yes and no. Yes, because it can help you with all the technical aspects, but no, because it can’t replace the personal touch that only you can bring. If your goal is to churn out as many videos as possible, then AI can definitely help you get there. But if your goal is to represent yourself and your personal brand through video, then you need to reinsert yourself into the process.
📷Without a bit of your secret sauce in each video, your videos could do more harm than good to your business by compromising the authority and trust you’ve been working so hard to build.
Don’t worry, girl, I’ve got your back with three key tips for using AI effectively without sacrificing your brand.
- Tip #1: Don’t use AI for every single step of the video production process. Instead, pick and choose the areas where you struggle the most and let AI handle those tasks – but only if it won’t hurt your branding. For example, if you’re building a personal brand, it’s important for you to show up on camera and let your personality shine through. So, using AI to animate your voice to match text may not be the best idea.
- Tip #2: Be careful when using AI for your script. Your words and communication style are unique to you, and if you let AI take over, you risk losing that personal touch. So, think about where AI can help you and where it might compromise your brand voice.
- Tip #3: Don’t accept AI-generated content without review. AI is gathering information from millions of data points and it’s important to edit for content and voice to make sure it aligns with your brand, style, and message.
- And a bonus tip, remember that AI can’t replicate the thing that makes you truly unique: you. If you want to be a thought leader and build your authority as an expert, you need to share your own personal stories and unique perspective.
🏢And lastly, remember that AI doesn’t know your business strategy – it doesn’t know your purpose, your goals, who you’re talking in your videos, or what your core message and mission are. These are things that you need to keep in mind when playing with AI tools for generating video content.
👇These are my top tips for using AI in your video marketing strategy without losing your authentic brand voice. Remember, AI is a tool to help you, not replace you, so use it wisely, and don’t be afraid to put yourself back in there!
✅If you need help dialing in your video strategy (so you never compromise your brand or its integrity) then take advantage of my free Video Marketing Mapping session. We’ll spend 30 minutes talking about you, your goals, and how you can reach them faster with the right video plan.
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