video marketing confidence and mastery program

A 90-Day Group Program that Empowers Female Entrepreneurs to go from Video-Resistant to Totally Confident so that they can Increase Their Reach, Grow Their Authority, and Make More Sales.

It’s Time to Ditch the Excuses and Finally Put Video to Work for Your Business!

Get the skills, mindset, and confidence to effectively tap into the most dominant form of marketing – VIDEO!

Are You Video Resistant?

  • You know the value of video marketing and want your business to benefit but you JUST. CAN’T. DO. IT.
  • The idea of ‘putting yourself out there gives you anxiety
  • You’ve tried to do videos in the past but they didn’t move the needle for your business and weren’t worth doing.
  • Learning the skills to create videos (lighting, camera, mics, editing…) seems too daunting and overwhelming.

If you said yes to one or more of these questions then I need to share a bit of a hard truth with you. Willpower alone is likely not going to get you to a place where you are creating effective videos consistently for your business. And that means, you’ll be missing out on the expanded reach, authority boost, and increased sales that a strategic (and implemented) video plan can deliver. 

I don’t want that for you & I hate that female entrepreneurs deal with this more than their male counterparts!

That’s why I created the Video Marketing Confidence and Mastery program – and why it’s exclusively for female entrepreneurs. 



Increase Reach + Engagement

Whether your videos live permanently on your website or populate your social media feeds, they will increase the number of people who know you you are! Plus, when your videos are intentional, they garner far more engagement which fosters your relationship with your customers.

Convert with Ease

People like to buy from people that they know, like, and trust. When you consistently share valuable videos, your audience begins to see you as a friend. The relationship-building approach to content marketing greatly improves the ease of sales or, as I like to say, the obvious next step. 


Video marketing is the most powerful when it is done with intention and consistency. This program not only provides the tools you need to consistently producer effective videos it also offers the accountability and guidance to keep moving forward. 

Boost Authority

If you’re building a business or your personal brand, you want people to trust you. Video is an excellent way to share your knowledge so that people see you as an expert. The more you share, the more they will love you and see that you are the one to work with. 


Uncertainty is one of the biggest challenges for entrepreneurs. Will their efforts be rewarded? That’s why clarity is so important and in this program, you will get clear on your purpose, your plan, and your message with support and feedback every step of the way. 


All the best-laid plans can be waylaid by a lack of confidence. Every step in this program is designed to move you closer to the certainty you need to create and consistently release videos with total confidence – even if that nasty inner-critic usually gets in the way!

Participant LOVE… 

Will you have the same results?

Book a call to find out if this program is a fit for you and your business.

 What You Get In the Video Marketing Mastery Program


  • The 9 Steps to Video Marketing Mastery 90-Day Program (Video Lessons + Workbook)

  • Access to Templates Library + FAQ Videos

  • Weekly Group Accountability (max. 10)

  • Private Facebook Group

  • Weekly Access to 1:1 Laser Coaching 

9-Steps to Video Marketing Confidence & Mastery Program

An online course with weekly video lessons, exercises and worksheets to keep you moving toward developing a video marketing strategy and having the confidence to implement it effectively. 

1. Big Picture

We start the program zoomed out and looking at the big picture of how video marketing will serve your ambitions.


  • Business Overview
  •  Brand + Position
  •  SMART Goals

2. Target Audience

For your videos to have the maximum impact they need to speak directly to your ideal customer. In this section, we get hyper-focused on your target audience.


  •  Identifying Your Ideal Customer
  •  Understanding Your Ideal Customer
  •  Finding Your Ideal Customer

3. The Plan

Having a video marketing strategy will clearly lay out the who, what, why, where, and when of your video efforts.


  • What is a Video Marketing Strategy?
  •  Your Customer Journey
  •  Video Styles, Types, Platforms
  •  Create a Video Marketing Strategy
  •  Content Calendar Basics


4. Message Mastery

Your messaging can make or break your video efforts. This section will get your messaging dialed in.


  • Developing Your Core Message
  •  Video Breadcrumb Strategy
  •  Scripting 

5. Gear + Skills

Determine the equipment you will need (if any) and learn the skills to use it.


  • Intro to Gear + Skills
  •  Cameras
  •  Lighting
  •  Audio
  •  Editing
  •  Going Live


6. Mindset + Confidence

It’s time to dig deep and face what’s been keeping you from creating videos. By th end of this section, you’ll be unstoppable!


  •  Intro to Mindset and Confidence
  •  Back to Why
  •  Your Genius
  •  Combating Negative Thoughts
  •  Pre-Record Habits
  •  Rehearse
  •  Bonus: Looking Good on Camera

7. Produce

You’re ready to start producing videos! But, we want to make sure you do it as efficiently as possible.


  • Scheduling + Planning
  •  Bulk Producing
  •  Shoot Day 
  •  Perfectionism
  •  Editing
  •  Working with Professionals
  •  Consistency + Commitment


8. Publish + Promote

Now you’re publishing your videos consistently (thanks to your content calendar) and promoting them using your precise strategy.


  • Content Calendar in Action
  •  Video Optimization
  •  Promotional Strategies

9. Leverage + Learn

Smart entrepreneurs know how to make their content keep working for them. That’s what we’ll tackle in this lesson so you can use your hard work to make you even better at video marketing.


  • Video Math
  • Revisit Old Videos
  • Collecting Valuable Video Data
  • Tweaking Your Strategy



Every female entrepreneur who has taken the program says they feel more confident as a result. 

Before Video Marketing Mastery my biggest hang-up with videos was…everything – LOTS to understand and camera/stage fright and now I’m confident that I can do this! I’m not nearly as self-conscious and I’ve learned gobs!


“Before I became a Video Marketing Master, my biggest hang-up with videos was not being able to talk in front of the camera and now I’m confident that I can create videos that are not going to be perfect but engaging .”


Before I became a Video Marketing Master, my biggest hang-up with videos was finding the right words to say and now I’m confident that I can send a message without worrying.


Before I became a video marketing master, my biggest hang-up with videos was a strategy. Feeling overwhelmed and confused as to where to start.  and now I’m confident that I can create quality videos that are purposeful, succinct, and have fun doing it! 


Why Should You Trust Me? Good Question!

video script template

Hi, I’m Valerie McTavish and I help female entrepreneurs go from video-resistant to totally video-confident. My strategies and tools enable them to expand their reach, build their personal brand, and increase their sales…even if they hate being on camera. 

How do I do that? I use my decades of experience in video, advertising, and live television production as well as 8 years working as a content marketing strategist to unlock clarity and confidence. My goal is to empower women to take full advantage of one of the most effective means of connecting with their audience and marketing themselves – video. 

I’ve got lots of accolades – like multiple awards as a producer and script-writer but that’s not what my clients love about working with me. They love that I’m committed to their success and that I’m always ready with an example so that they fully understand the concepts behind intentional video marketing.  

I have a BA in Communication from Simon Fraser University, continue to work as a freelance columnist for CBC Radio, and I love to travel the world – and can’t wait to get back on the road! In the meantime, I fill my time hiking, kayaking, and enjoy living in a place that most people come to for vacation. 

This is NOT Your Typical Online Course!

I don’t know about you but I’ve bought online courses with all the best intentions of getting to it when I have more time. Some of them are still sitting there untouched years later. I did not want to create a program like that. I wanted to make sure that everyone who buys the course, takes the course. And more than that – benefits! That’s why I’ve baked in several accountability catch-nets.

  1. Dripped Content (no bingeing and then forgetting what you learned!)
  2. Personal Feedback on Assignments and Rehearsals (from me and only me!)
  3. Weekly Accountability Meetings
  4. Weekly Access to 1-on-1 Laser Coaching Sessions
  5. Access to the Private Facebook Group
  6. Access to the Templates Library, Group Meeting Recordings, and the FAQ Videos


This Program is NOT for YOU!

I like to win. And I like to see the entrepreneurs I work with also win. So, I don’t let just anyone into the program. I want to make sure it’s a fit for you before we work together.

This program is not right for you if:

  • You’re still at the idea stage
  • You can’t commit a minimum of 2 hours per week to developing your strategy and skills
  • You don’t enjoy a group setting


BUT This Program IS for You If…

You’re still reading, so you probably want to know if this program is for you. I’ve witness certain women really kill it in the program and you will too if:

  • You’re an ambitious female entrepreneur 
  • Your business is operational
  • You’re motivated to grow 
  • You’ll show up for others

Does That Sound Like You?