Transforming Challenges into Opportunities with Spontaneity, Clarity, and Authenticity
I help leaders and entrepreneurs spark innovation, build resilience, and grow with confidence.
Meet Valerie McTavish – Growth Activator
Hi, I’m Valerie. If there’s one thing I’ve learned in my career—and my life—it’s that true breakthroughs happen when you embrace the unexpected. Spontaneity has shaped my personal adventures and fueled my professional success, and now it’s one of my favorite tools for helping leaders, entrepreneurs, and business owners thrive.
My career spans over 30 years in media, communication, and business strategy. I’ve managed live television broadcasts, produced award-winning ads, corporate videos, and documentaries, and developed content strategies for growing businesses. These experiences sharpened my ability to uncover unique opportunities, solve problems creatively, and inspire confident action.
In 2015, I launched the podcast Be More Spontaneous, a two-season exploration of how intentional spontaneity can reduce stress, spark innovation, and build confidence. The lessons I uncovered during this research continue to shape the way I approach leadership and business growth today.
Why Spontaneity?
Spontaneity often gets misunderstood. It’s not about being impulsive or chaotic—it’s a skill that, when practiced, becomes a powerful catalyst for creativity, resilience, and clarity. Here’s what it can do for you:
- Break free from the limits of rigid routines.
- Spark innovative solutions when traditional methods fall short.
- Build resilience and confidence to tackle uncertainty.
- Reduce stress and quiet performance anxiety by staying present.
Spontaneity isn’t just something I teach—it’s something I live. My husband and I planned our first date by flipping a coin to decide where we’d go. (That coin toss led to an epic three-day adventure.) I’ve also jumped into unexpected opportunities, like wearing a bee beard on live TV—terrifying but unforgettable!
My Approach to Growth
Leaders and entrepreneurs often feel stuck in the status quo, face roadblocks in innovation, or struggle with team stress and disengagement. That’s where I come in. My approach to growth is built on three pillars:
- Clarity: I help leaders and entrepreneurs uncover their personal genius, reframe their work for maximum impact, and structure their messaging for crystal-clear communication.
- Authenticity: I guide clients to align their actions and messaging with their core values, building trust and authority in a way that feels genuine.
- Spontaneity: By stepping out of rigid strategies, I help leaders embrace creativity, reduce stress, and build resilience to thrive in uncertainty.
These tools aren’t just theoretical—they’re practical, actionable, and designed to spark meaningful, sustainable growth.
What’s Next for You?
Are you ready to explore new possibilities?
Whether you’re a leader aiming to re-energize your team with spontaneity skills that boost resilience, an organization escape your profit plateau with innovations beyond your current creative capacity, or an entrepreneur looking for a clearer path forward, I’m here to help.
Let’s tap into your genius, embrace creativity, and move your business toward the growth you envision.