by Valerie McTavish | Dec 11, 2020
Why is Video So Scary? Can we talk about fear? I mean, can I cut through the BS and share some real-talk about being afraid of videos? Good. In this video, I share my thoughts on why it’s so easy to let fears get in our way when it comes to making videos. And,...
by Valerie McTavish | Nov 25, 2020
Is Perfectionism Good or Bad for Business? It’s a catch-22 for A-types. We demand a lot from ourselves and those around us and that helps us build amazing businesses. But, it can also get in the way when we don’t know how to get past our perfectionism and...
by Valerie McTavish | Nov 5, 2020
Are You Holding Back? I get it. Sometimes you just don’t feel like doing videos. You’re having a bad hair day. The negative self-talk is winning. You’re sure that nobody will miss it if you don’t do a video today. Sometimes, you think,...
by Valerie McTavish | Aug 30, 2020
Your Videos are Not Working Because Nobody’s Listening How often do you scroll your social media feeds and LOOK at a video and NOT unmute? A lot, right? It’s a pretty common practice. In fact, Verizon Media and Publicis released a survey that showed that...
by Valerie McTavish | Aug 21, 2020
Are Your Looks Stopping You From Using Video Marketing? During one of my conversations with a female entrepreneur, she confided in me that she didn’t feel confident enough to pursue video marketing because she believed she wasn’t pretty enough. She said it...
by Valerie McTavish | Jul 10, 2020
3 Really Simple Video Editing Hacks “I hate editing video and it stops me from doing video marketing.” This is a sentiment that an entrepreneur shared with me recently. She was convinced that her lack of editing skills was a good reason to not be doing...
by Valerie McTavish | Jul 10, 2020
Eye Contact Tips to Increase Video Engagement One of the first things you have to get over when creating videos is the awkwardness of looking at the camera. This can be especially tricky if you’re using a front-facing smartphone video camera because your...
by Valerie McTavish | Jul 10, 2020
How to Determine the Perfect Length for Social Media Videos There are a lot of opinions out there about the perfect length of a social media video and a marketing video. Facebook will tell you to keep it to under 15 seconds. What?! Can you really communicate mad value...
