by Valerie McTavish | Jul 10, 2024
Understanding Signature Programs: Beyond Online Courses There’s a common misconception among entrepreneurs when it comes to signature programs. As someone who helps create bespoke signature programs through my Gondola process, I often hear, “Oh, you mean...
by Valerie McTavish | Jun 6, 2023
The Secret to Creating Effective, Authentic Video Scripts Using AI AI can be an amazing tool for creating video scripts very quickly. But, if you’re not careful, those quick videos could leave your audience feeling confused about you and your brand. Before you...
by Valerie McTavish | May 23, 2023
Strategies for Success and Confidence with Video Marketing In today’s digital landscape, video has become an essential tool for connecting with your audience, expanding your reach, and driving business growth. If you’ve ever felt resistant to getting on...
by Valerie McTavish | May 22, 2023
From Poolside to Profits: Transform Your Summer into a Season of Success I have a love/hate thing going on for Summer. I don’t know if you can relate but on the one hand, I want to soak up every minute of hiking/paddling/cycling/patioing (is that a word?). On...
by Valerie McTavish | Mar 16, 2023
Where the Fear of Judgment Comes From and How to Crush It I get it. I really do. And before we go any further I want to say that the fear of judgment is real and you’re not broken if you find it getting in your way. But, that doesn’t mean you have to let...
by Valerie McTavish | Feb 27, 2023
This Visualization Technique Reveals Valuable Secrets about Your Ideal Customer! If you’re an entrepreneur trying to make it in today’s crowded marketplace, you know that video marketing is a must. But here’s the thing – if you don’t know...
by Valerie McTavish | Feb 14, 2023
How to Make Your Video & Podcast Content More Effective What if you could master a powerful technique that would keep your audience engaged with your content and watching/reading/listening all the way to the end? If you’re creating content, then it’s...
by Valerie McTavish | Jan 27, 2023
A Guide to the Best and Worst AI Tools for Video Marketing 😳I’ve been using AI in my video creation process for a while now and let me tell you, it’s a game changer. In this video, I share how to use AI to create videos and how NOT to use it (if you value...
by Valerie McTavish | Dec 10, 2022
Are You Adding Emotion or Manipulating? We’ve all seen videos that move us. In fact, if you try, I bet you can picture one right now. Maybe it made you laugh, cry or it got you angry. Or, it could have surprised you, scared you, or even made you feel anxious....
by Valerie McTavish | Sep 26, 2022
Obliterate Imposter Syndrome Imposter Syndrome is Real! 🤔 You know that feeling? The one where you feel like a fraud? You question if you have any business being in business let alone making videos about what you know. 😱 Yeah, if you’re an entrepreneur then you...
