Want More Attention, Engagement & Sales from Your Videos? 

This FREE 13-page guide will show you how to craft and deliver an effective call to action with confidence so you can put your videos to work for your business.

how to create a call to action in videos


  • You avoid creating videos
  • Your videos aren’t getting traction
  • You’re not sure how to end your videos
  • You feel uncomfortable, awkward, or shaky when it comes time to do the call to action
  • You publish videos without a call to action 😲

“With over 30 years of experience in video production and digital marketing, I can say with certainty that the CTA is the most important and most skipped part of a script. This has to change if you want to see any results from your videos.” 

Valerie McTavish - Video Confidence & Strategy Coach

This 13-Page Guide walks you through the key ingredients for a compelling close and shares how to get over your limiting beliefs about ending your videos with a CTA. 

Stop making videos that don’t move the needle for your business. Get comfortable and confident with your call to action now.

Remember, your call to action is not about you being ‘salesy’. It’s about helping your ideal customer take the next step in solving their problem. It’s a helpful invitation to take an action they need to take to be successful. 

All too often women feel uncomfortable with a call to action because they feel like they are being pushy; they worry that people will judge them harshly. Their imposter syndrome pops up and they question whether they should be asking people to take action on their authority.

I’m here to tell you that this is part of the confidence gap working against you. 

The only way to get over it is to get total clarity on how to craft an effective (non-pushy) CTA, take advantage of the confidence mindset hacks I share in this guide, and start sharing your invitation to action with consistency

Don’t miss out on this guide! Get back up there and grab it now. 👆