Wayfinder Mastermind

Wayfinder Mastermind is for female entrepreneurs at the early stages of growing their business through digital marketing and is by invitation only. It is an intimate group of 4 – 6 women who gather twice a month to support each other and learn the steps of developing online products or services, and attracting more customers so that they can double their revenue in one year.

Led by Valerie McTavish, this group is a 12 month commitment.

Find Your Way to Success

Imagine you’re clinging to a cliff…

You’ve climbed part way up because you want to get to the top. Now you’re looking around for your next move. You might tentatively reach for a handhold and pull yourself up. Test out a foothold to see if it’s stable but it fills you with doubt. You could stay put for a while and enjoy the view  but eventually you’re going to need to make a move.

Now imagine there’s someone down below. Someone who, from their perspective, can easily see the routes available to you. They can see the challenging but direct one, the safe and steady one, and the one that goes nowhere. They shout up with a few of your options, suggesting routes that might not be obvious from your perspective. Encourage you to go for it.

As you reach for that next step you feel a little tug and your confidence swells. There’s a whole group holding your rope and they have you. If you fall, they won’t let you fall far. They’re your support. You have to pick the route and actually do the climbing but they’ve got your back.

This is a not so subtle analogy but navigating your business can be just like this. That’s why I created the Wayfinder Mastermind group. So I can help you see the possible ways up that cliff and ensure that you do it confidently with the support of a group who really want to see you get to the top.

Why Join the Wayfinder Mastermind Group

Accountability and Support

Setting goals is the easy part. Following through on them is often the challenge. One of the greatest benefits of a mastermind group is the accountability and set timeline it provides. While this may seem like a lot of pressure, there is also support and encouragement from the whole group and the leader. Digital hugs and high-fives will be plentiful.

Learn New Skills

The digital marketing landscape changes fast. From new Facebook algorithms to SEO tricks to marketing tactics that have jumped the shark. In our Facebook group and before each meeting, new skills with be shared and the latest trends explored. Curating and processing all of this information can easily dominate time better spent actually working in your business. Let me distill it down for you.

Time Management

One of the biggest challenges in running an online business is time management. Investing time in this group will reduce time lost to uncertainty or wasted on unnecessary tasks. You’ll also gain time through a better understanding of your next steps and with quick access to your support network.

Product Development

A lot of time, money and energy can be wasted on developing a product or service that nobody wants. In this mastermind, you’ll learn how to properly assess the viability of products/services – before you invest a lot of energy in them. This includes assessing break-even, market demand and execution assessment.

Digital Marketing Expertise

Sometimes you just wish you could ask someone who’s done it before. I’ve created a variety of digital products, developed branding and marketing strategies as well as content marketing plans and a whole lotta content. And, I’ve failed at some too. Use my lessons-learned over the past decade to save time, frustration & money.  

Finding & Attracting Fans

Great products and services die on the internet every day because developers have no idea where to find customers. Within our 12 months together, each mastermind member will discover where their customer is hanging out, how to connect with them and turn them into raving fans (aka customers).

How it Works

We will meet for a conference call twice a month. On the call, each member will share a challenge they’ve had with their business and a win – allowing time for members to share helpful tips, ask questions, and give kudos.

In the first call of the month, after the group round up, we will move to a discussion of the ‘Action Plan‘ (provided the week prior to the call). This might be a specific strategy I’ve had success with (like building an email funnel, creating a content calendar or developing an opt-in campaign), a worksheet, or a step by step plan for things like setting up a Facebook audience, building your authority through social media, or getting press coverage. These topics will be selected by the group. 

In the second call of the month, we will put one group member on the ‘Hot Seat.’ This sounds scary but it’s actually very exciting because as a group we get to deep dive into your business, provide support around struggles, and offer ideas and solutions. The hot seat is a key element to each person feeling accountable.

The final 5 minutes of each meeting is when everyone commits to a realistic goal or next step for moving their business and goals forward. These goals are posted to the private Facebook group so that we can all follow up with useful information pertaining to that goal. Or, just offer support.

I will be in the Facebook group, posting articles of interest, encouraging action, and being available for questions. I’ll also be available by email however, I do think there’s value in questions being answer in front of the group because *guaranteed* we will all go through the same struggles at some point.

What My Clients Say

I thought that Valerie’s Mastermind group was fantastic. She is extremely knowledgeable and provided me with so many resources in areas that are relevant to my business. She kept me accountable to sticking to my goals and even challenged my thinking when I felt overwhelmed. I recommend this experience to any person wanting to improve their online presence and build their business. Tracy Steen

Move Daily Fitness

Having Valerie’s perspective as I negotiate the challenges of business has been such a blessing. Her skill and knowledge around content development, online presence, and business strategy has increased my success as an entrepreneur and given me direction so I no longer feel like I’m trying to get my head above water. Without her help, my business would still be going in a hundred different directions.

Laura Martini

Martini Yoga

Wayfinder Mastermind provided me with the guidance and encouragement to meet my goals head on. I accomplished a lot in a short amount of time while working with this incredibly driven group of women. If you’re looking to expand and streamline some of your business ideas and increase profitability, I highly recommend signing up! Stacie Tappen

Wild + Free Collective

At any level, its always a good idea to have a business mentor and others who you can relate to. Valerie provides just that, and points to the best ways to grow your business at a managable rate while veering you away from falling into overdrive. After participating in a 6 month mastermind group with her, I became more confident as a business owner and developed new skills on managing my work load.

Rachelle Love

Earth and Elle

One of the hardest things about owning a passion inspired business is constantly finding the motivation to dig deep in to challenge and inspire yourself. I am so happy Valerie asked me to join her Wayfinder Mastermind!  I managed to fast track my business plans with strategy, confidence, a few good laughs, and some great new friends that support me too! Thanks Valerie, now I’m truly OWNING IT!!! BOOM!

Nikki Hunter

The Green Vanity Holistic Beauty Lounge

My Commitment to You

Some of you have worked with me and some of you barely know me so let me tell you a bit about my style. I shoot from the hip and as a result, I’ve been called a bulldog and a bitch. Generally by people who are either intimidated by me or who don’t appreciate my straight talk. So, here’s what I’ve learned from that. I now work with strong women, women who probably have also been called names like this because they know what they want and they’re prepared to work hard to get it. The kind of women who appreciate a challenging question or a gentle calling-out when they’re not walking their talk. Women who get fired up being surrounded by other inspired women.

Does that scare you or are you screaming ‘hell ya!’?

Okay, if you’re still reading then let me share the softer side. While I promise to keep you to task, I am also a nurturer. I think it comes from being a producer for so many years. As a producer, everything has to be taken care of and put in it’s right place for magic to happen (which is as close to the role of mother as I’ll ever get). I also believe that each individual is motivated in different ways which is why one of the first things I’ll ask the group to do is share their communication style.

And finally, the most important thing you need to know about me is that I am fiercely committed to my clients. Their success is my success. I’m passionate about business and empowering entrepreneurs. If we work together, you can expect me to (actually) care about you and your business.

Prices in Canadian dollars. GST is included. Payments made monthly via automated PayPal (credit card or debit options available through PayPal).

12 Month commitment required. This is out of fairness to the group as a whole and also because, realistically, it takes at least this long to gain significant change and I am committed to seeing you succeed. No exceptions. 

**This mastermind is for entrepreneurial women at the early stages of growing their business and is by invitation only. Please contact me if you would like to be invited to apply. 

Still Not Sure?

I get that this is a big commitment. I’m happy to answer all of your questions and more – like my honest opinion on whether this is right for you. I selected you for this group but after we chat, I’ll let you know if it might not be the best step for you right now.

Let’s talk