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When Your Message Lands, Everything Changes.

It’s Time to Turn Your Expertise into Bankable Authority.

Inside the Expert Authority Intensive, I help experienced coaches and consultants stop diluting their value and start owning their authority. This isn’t about hype, more content, or playing the game. It’s about showing up in full alignment, with a message that opens doors, attracts ideal clients, and reflects the real depth of your work.

🗓️ May 27–29 | Only $33

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expert authority intensive
Valerie McTavish Business Growth Activator
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Coaches: How to Create the Right Style of Signature Program for You

Coaches: How to Create the Right Style of Signature Program for You

by Valerie McTavish | Jul 10, 2024

Understanding Signature Programs: Beyond Online Courses  There’s a common misconception among entrepreneurs when it comes to signature programs. As someone who helps create bespoke signature programs through my Gondola process, I often hear, “Oh, you mean...
The Secret to Creating Effective, Authentic Video Scripts Using AI

The Secret to Creating Effective, Authentic Video Scripts Using AI

by Valerie McTavish | Jun 6, 2023

The Secret to Creating Effective, Authentic Video Scripts Using AI AI can be an amazing tool for creating video scripts very quickly. But, if you’re not careful, those quick videos could leave your audience feeling confused about you and your brand. Before you...
Unlock the Power of Video Marketing: Beat Common Blocks and Boost Confidence

Unlock the Power of Video Marketing: Beat Common Blocks and Boost Confidence

by Valerie McTavish | May 23, 2023

Strategies for Success and Confidence with Video Marketing In today’s digital landscape, video has become an essential tool for connecting with your audience, expanding your reach, and driving business growth. If you’ve ever felt resistant to getting on...
Achieve Business Success this Summer: Crafting Your 90-Day Plan

Achieve Business Success this Summer: Crafting Your 90-Day Plan

by Valerie McTavish | May 22, 2023

From Poolside to Profits: Transform Your Summer into a Season of Success I have a love/hate thing going on for Summer. I don’t know if you can relate but on the one hand, I want to soak up every minute of hiking/paddling/cycling/patioing (is that a word?). On...
Fear of Judgment Getting in Your Way of Doing Video? Watch This

Fear of Judgment Getting in Your Way of Doing Video? Watch This

by Valerie McTavish | Mar 16, 2023

Where the Fear of Judgment Comes From and How to Crush It I get it. I really do. And before we go any further I want to say that the fear of judgment is real and you’re not broken if you find it getting in your way. But, that doesn’t mean you have to let...
Unlocking the Secret to Effective Video Marketing: How to Identify Your Ideal Customer

Unlocking the Secret to Effective Video Marketing: How to Identify Your Ideal Customer

by Valerie McTavish | Feb 27, 2023

This Visualization Technique Reveals Valuable Secrets about Your Ideal Customer! If you’re an entrepreneur trying to make it in today’s crowded marketplace, you know that video marketing is a must. But here’s the thing – if you don’t know...
How to Make Your Content More Effective with this Proven Storytelling Technique

How to Make Your Content More Effective with this Proven Storytelling Technique

by Valerie McTavish | Feb 14, 2023

How to Make Your Video & Podcast Content More Effective What if you could master a powerful technique that would keep your audience engaged with your content and watching/reading/listening all the way to the end? If you’re creating content, then it’s...
How to Use AI in Video Creation (Without Compromising Your Brand or Integrity)

How to Use AI in Video Creation (Without Compromising Your Brand or Integrity)

by Valerie McTavish | Jan 27, 2023

A Guide to the Best and Worst AI Tools for Video Marketing 😳I’ve been using AI in my video creation process for a while now and let me tell you, it’s a game changer. In this video, I share how to use AI to create videos and how NOT to use it (if you value...
Vulnerability in Videos Can be Beneficial or Destructive to Your Brand

Vulnerability in Videos Can be Beneficial or Destructive to Your Brand

by Valerie McTavish | Dec 10, 2022

Are You Adding Emotion or Manipulating? We’ve all seen videos that move us. In fact, if you try, I bet you can picture one right now. Maybe it made you laugh, cry or it got you angry. Or, it could have surprised you, scared you, or even made you feel anxious....
3 Ways to Get Over Imposter Syndrome and Get Confident on Video

3 Ways to Get Over Imposter Syndrome and Get Confident on Video

by Valerie McTavish | Sep 26, 2022

Obliterate Imposter Syndrome Imposter Syndrome is Real! 🤔 You know that feeling? The one where you feel like a fraud? You question if you have any business being in business let alone making videos about what you know. 😱 Yeah, if you’re an entrepreneur then you...
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