What Does Blowing Bubbles Have to Do With Digital Marketing?
Marketing Lessons From Blowing Bubbles I had my first marketing job in the 80s. A lot has changed but there are some things we did back then that we still do today in video marketing and digital marketing. 🗓️ In this video, I share my experience on a guerilla...
Should You Be Vulnerable in Your Videos? Ask these 3 Questions
Being Too Vulnerable in Videos? Feeling vulnerable? Does that make it time for a video? This has been a long-contested question - should you show your vulnerability in your videos? 🤔 👧 A client of mine asked me about this because she was feeling vulnerable and that...
What’s the Alternative to using a Teleprompter for Videos?
Alternatives to Teleprompters for Video Should I use a teleprompter? Is a teleprompter a good idea? What's the alternative to a teleprompter? 🤔I get asked these questions all the time by the female entrepreneurs that I work with. 🎯First, let's cover some basics. A...
3 Steps of Creating an Effective Video Content Calendar (You’ll Actually Use)
HOW TO CREATE A CONTENT CALENDAR If you want your video marketing to be effective, you need it to be consistent. One of the best ways to stay consistent is to use a video content calendar. 🗓️ 👧Many of the female entrepreneurs I meet know this but they either don't...
Watch This When You Can’t Figure Out What to Say in Your Videos
Can't Think of Anything to Say in Your Videos? 🙋♀️ Hey fellow female entrepreneurs, does this ever happen to you? You're planning on doing a video, you have it perfectly clear in your head but then when it comes time to write a script... crickets. Or, you know you...
Do You Need to be Adventurous to be an Entrepreneur?
Why Entrepreneurs Need to be Adventurous 📌IN MY OPINION: You can't be an entrepreneur if you don't have an adventurous spirit. Don't agree? Hit play and give me a few minutes to explain why I think this is absolutely true. ✅ I mean think about it, you need to have:...
The Common Pushy Video Mistake and How to Switch to Pulling Your Your Ideal Customer In
Are You Too Pushy in Videos? I see and hear it all the time. Entrepreneurs get so excited about their business that they create videos about their services, their offers, their process, their background... and all of this is great except they are forgetting one key...
Why Showing Up Authentically on Video is So Hard (and How to Shift This)
The Authentic Video Paradox It's a real paradox - trying to be authentic on video. If you're being authentic, you shouldn't have to try, right? But so many of the female entrepreneurs I meet struggle with this very thing in video marketing. 🤯 If you feel like this,...
How to Deal with Invisible Audience in Creating Video
Fear of the Invisible Audience *Recording of Facebook Live* Does looking at the camera lens freak you out? Does your invisible audience in creating video unnerve you? 😱 I hear this all the time! I especially hear it from people who are used to seeing the people...